Copywriting For A Cause
  Your Partner in Written Communications

 

   

   

February 2009 

  

Dear Reader, 

  

     Imagine being at the biggest horse show of your life.   

  

     You’re leaning against your horse’s neck.  His mane is gently soaking the sweat off your brow. 

  

     You’re thinking about the blue ribbon you won in the last show you entered.  Will you add another one to your collection today?  You’re looking around and see some of the area’s greatest riders with their beautiful horses competing in the rings…jumping 3 foot, 4 foot, 5 foot jumps…soaring over them as if they’re flying. 

      

     Your heart is racing…you’re next.    

  

     The announcer calls your number. 

  

     Reins in hand, you walk your steed to ring entrance.  You mount, and wait for the judges’ signal as the energy builds inside you. 

  

     The signal is given and the ride begins. You pick up a canter, start the pattern.   

  

     Over the first jump…then the second.  You and your horse are performing like never before.  You know it’s good…you can feel it.  You did it!   

  

     Is it good enough for that blue ribbon?  You’re about to find out… 

  

 

We Desperately Need Your Help To Keep Competition Alive

  

     We at the Horse Park of New Jersey understand how thrilling it is to compete, but without assistance from passionate people like you, we will be unable to continue providing programs and competitions for dedicated equestrians. 

  

     The task is too large. 

  

     That’s why I’m asking for your much-needed support today.   With your gift we can continue to provide an outstanding facility and contribute to the area’s rich and long standing equine community. 

  Page 2

 

From Farmland And Forests To A Working Equestrian Facility 

  

  The Horse Park of New Jersey was born of a vision held by a dedicated group of equestrian enthusiasts.  The land was initially purchased by the New Jersey Department of Environmental Protection using Green Acres funds.   

  

      In 1987--with coordination among state government, private not-for-profit efforts and countless volunteers--the Horse Park of New Jersey was opened.   Today, the Horse Park has grown to its present state of 185 acres. It is considered a premier venue that attracts equestrians of every discipline and countless fervent spectators. 

  

      

Developing Riders From Pony Clubs To Olympic Contenders 

  

   Since its first show of international interest—the National Hunter Pony Finals in 1994—the Horse Park has become an increasingly important location for competitions. 

  

   One of the largest and most prestigious of these competitions is the Jersey Fresh Three-Day Event.  Jersey Fresh is internationally recognized for FEI (Federation Equestre Internationale) and CCI (Concours Complet International) level competitions.  David O’Connor, Olympic rider and President of the United States Equestrian Foundation states: 

  

     “Jersey Fresh has been the preeminent event for our up and coming riders and horses to         prepare not only for their own career but the USEF’s high performance teams.  Good footing, good courses, and a hospitable event management have led to this event being a cornerstone of the high performance eventing calendar.  All of us involved in the high performance eventing scene owe a debt of gratitude to the Jersey Horse Park as one of our North American destinations for our international goals.” 

  

     Riders who have competed at the Horse Park have gone onto: 

  

  • The 2004 US Olympic Team in Athens Greece 
  • The 2007 Pan American Games in Brazil 
  • The 2008 US Olympic Team in Beijing, China 

  

    In 2009, the Horse Park of New Jersey will also play host to many other exciting events including: 

  

  • The Garden State Combined Driving Event 
  • NJ Palomino Exhibitors 
  • Eastern States Dressage 
  • Garden State Appaloosa 
  • Jersey Classic Horse Sale 

 

     This represents a total of over 48 events over the next 52 weekends!  

  

Page 3 

  

Will The Horse Park Be Able To Secure The Funds To Make These Events Happen?

  

     The answer to that question largely depends on good people like you.  

  

     Hosting future shows and competitions comes with a considerable price tag.  Without funding the ability of the Horse Park to sustain these competitions faces immediate danger.   

  

     Without generous donations from people like you, events such as these will have to be cancelled and with them the hopes and dreams of many talented riders.   

  

    Join us in our mission to continue providing premier equestrian events throughout 2009 by sending a generous gift today.  Simply complete the enclosed reply form and mail it in the self-addressed envelope that we provided for your convenience.  All donations are 100% tax deductible.   

     

     You have my personal thanks (as well as those of the future champions of the Horse Park of New Jersey) for your most thoughtful consideration of our needs. 

  

Sincerely, 

  

  

  

Nancy Hutcheson 

President 

  

  

P.S.  Your generosity will help keep the Horse Park of New Jersey functioning so it can continue to inspire and create future Gold Medal Equestrians.  And don’t forget, your donation is 100% tax deductible. 

  

  


{Lift Note}

 

Dear Fellow Equestrian: 

  

Re:   Jersey Fresh CCI-2* and CCI-3* Three-day Event  

  

  

The Jersey Fresh CCI*** and CCI** is a world-class event that has become a key fixture in the American Eventing season. It provides a challenging test at the upper levels of the sport that draws premier event horses and riders, as well as eventing fans from across the continent to the gorgeous Horse Park of New Jersey. Every Olympic hopeful--and indeed everyone with dreams of riding at the pinnacle of the sport--aspires to ride at Jersey Fresh. On behalf of the United States Eventing Association, I congratulate Jersey Fresh on its outstanding record and re-state the Association's commitment to the continued growth and success of this wonderful event. 

  

  

Kevin Baumgardner, President 

United States Eventing Association 

Leesburg, VA  

  

 

  {Reply Form}

Yes!   I want to help keep the events and competitions to continue at the Horse Park of New Jersey. 

  

Enclosed is my gift of:    $250     $100     $50     Other $_________ 

  

Check or money order made payable to Horse Park of New Jersey                                                                                                      

  

Please charge my gift:    MC     Visa    AmExpress   Discover                                         

  

__________________________________________________________________________

Credit Card #                                       Exp. Date     Sec. Code                          Signature  

  

Name _______________________________ 

  

Address _____________________________    Phone # _________________ 

  

              _____________________________                                                                                         HP0209-1 

Horse Park of New Jersey at Stone Tavern, Inc. 

P.O. Box 419, Cream Ridge, NJ 08514

Phone: 609-259-0170    Fax:  609-259-0174