Probably the most difficult part of writing an email is getting readers to open it.  Then once they open it, you need to keep their interest so they don't quickly click the delete button.

     This can be difficult and tricky.  It takes attractive subject lines to get the reader to open the emails.  And then, you need compelling copy to keep the interest of the reader so that they follow through with what you want them to do.

     To accomplish this, you must fulfill the 4 components that make an email effective:

1. It's imperative to have a friendly and caring tone.  You want the reader to feel like you understand him and his needs. 

    2. The email must focus on the reader and not the writer.

    3. It's written to only one person, from one person.  You don't want to write your email to a large group of people.  You need to keep it very personal.

    4. Keep the email to one big idea.  To keep the reader focused and engaged on your topic, it's necessary to stay to one big idea.